Telegraph: East India’s Favorite English Newspaper

The Telegraph, English news daily in India was launched in the year 1982. The newspaper owned by ABP Group has become highly popular in the eastern region of the country, particularly in Kolkata. Today The Telegraph is known to be the fourth most read English newspaper in India.

Reasons for Popularity:

Telegraph is one English newspaper that believes in content is king. Therefore the news and editorial columns printed in the newspaper reflect skillful reporting and extensive investigation.

Supplements published along with The Telegraph are popular with readers across all age groups. Listed below are some of the popular TT supplements:

TT Jobs:  TT Jobs is a pullout dedicated to discussions on a job market, tips on attending interviews and updates about vacancies.

Knowhow: Knowhow deals with interesting scientific facts apart from revealing the latest in computers, health etc.

ProperTT: A property and real estate based special, ideal for property buyers and sellers.

Growth of advertising in The Telegraph:

The Telegraph has an average readership of about 484,971 copies per day.  The newspaper with editions in Kolkata, Jamshedpur, Guwahati and Banjora pretty much covers the entire east of India.  Moreover a huge section of readers of Telegraph are students and budding professionals. Hence advertisers choose to book classifieds in Telegraph throughout the year.

Competitors:

Telegraph was launched by ABP Group solely to bring down the popularity of Times Of India in Kolkata and other areas in East India.  Other English newspapers like The Statesman do offer marginal competition to Telegraph.